Zima, a clear, citrus-flavored alcoholic beverage, gained popularity in the 1990s as a refreshing alternative to beer. Despite its discontinuation in 2008, Zima has made a comeback in recent years, capitalizing on nostalgia and the growing demand for retro beverages.
History of Zima
Introduced in 1993 by the Coors Brewing Company, Zima was initially marketed as a “clear malt beverage” to differentiate it from traditional beers. It quickly gained popularity among young adults, becoming one of the most popular alcoholic beverages in the United States. However, sales declined in the late 1990s, and Zima was eventually discontinued in 2008 due to changing consumer preferences and increased competition.
Zima’s Comeback
In 2017, Coors announced the return of Zima, responding to growing demand for nostalgic beverages and the popularity of hard seltzers. The relaunch was met with enthusiasm by consumers who had fond memories of the drink from the 1990s.
Where to Buy Zima
Zima is available for purchase at various locations, including:
- Liquor stores
- Grocery stores
- Online retailers, such as Amazon and Walmart
- Bars and restaurants
Availability may vary depending on the region and state regulations.
Price and Packaging
Zima is typically sold in 12-ounce bottles or cans, with prices ranging from $1.50 to $2.50 per serving. Limited edition or seasonal variations may be available at different price points.
Alternatives to Zima
If Zima is unavailable or not to your preference, consider these alternatives:
- Mike’s Hard Lemonade
- Truly Hard Seltzer
- White Claw Hard Seltzer
- Smirnoff Ice
- Bud Light Lime
These beverages offer similar flavor profiles and alcohol content to Zima.
Conclusion
Zima’s resurgence demonstrates the enduring appeal of retro beverages and the power of nostalgia in the consumer market. Whether you’re a longtime fan or a newcomer to the Zima experience, enjoy this refreshing beverage responsibly and savor the taste of the 1990s.
Sources
- Where Can You Buy Zima?
- Zima In Bottles – 6-12 Fl. Oz. – Safeway
- How To Buy Zima From Japan? [Guide Step-by-step]
FAQs
Can you still buy Zima?
Yes, Zima is still available for purchase in the United States and other countries.
Where can I buy Zima?
Zima can be purchased at various locations, including liquor stores, grocery stores, online retailers, bars, and restaurants.
Why was Zima discontinued?
Zima was discontinued in 2008 due to declining sales and increased competition from other alcoholic beverages.
When did Zima come back?
Zima was relaunched in 2017 in response to growing demand for nostalgic beverages and the popularity of hard seltzers.
What is Zima?
Zima is a clear, citrus-flavored alcoholic beverage that was first introduced in 1993.
What is the alcohol content of Zima?
Zima contains 5% alcohol by volume (ABV).
How much does Zima cost?
Zima typically costs between $1.50 and $2.50 per serving.
Are there any alternatives to Zima?
Yes, there are several alternatives to Zima, including Mike’s Hard Lemonade, Truly Hard Seltzer, White Claw Hard Seltzer, Smirnoff Ice, and Bud Light Lime.
Is Zima gluten-free?
Yes, Zima is gluten-free.
Is Zima vegan?
Yes, Zima is vegan.