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Awful Awful is a classic Rhode Island milkshake that has gained popularity throughout New England. It is known for its unique flavor combination and its amusing name. This article delves into the history, meaning, and significance of Awful Awful, exploring its origin, evolution, and cultural impact.
Definition
Awful Awful is a milkshake-like drink made with ice milk, flavored syrup, and a touch of ice cream. It was originally created by Bond’s Ice Cream in New Jersey in the 1940s. The name “Awful Awful” is said to have originated from a customer’s remark about the drink being “awful big and awful good.”
History
In the 1950s, Bond’s Ice Cream granted licenses to two growing eateries, Friendly’s and Newport Creamery, to distribute Awful Awfuls. However, there was a catch: if either business expanded into New Jersey, they would have to change the drink’s name due to Bond’s territorial rights.
Friendly’s eventually expanded into New Jersey in the 1960s, leading to a contest to rebrand the drink. The winning suggestion was “Fribble,” and the drink underwent several makeovers, straying from its original recipe.
In the 1970s, Bond’s Ice Cream went bankrupt, and Newport Creamery seized the opportunity to acquire the Awful Awful trademark for a mere $1,000. Since then, Newport Creamery has maintained the original recipe, making Awful Awfuls with ice milk, syrup, and a hint of ice cream.
Meaning and Significance
Awful Awful’s name is a paradox, as it is anything but awful. The drink’s popularity stems from its unique flavor combination and its association with New England’s culinary heritage. It has become a beloved treat, often enjoyed at local diners and ice cream parlors.
Examples and Usage
Awful Awfuls are primarily found in Rhode Island and Massachusetts, with Newport Creamery having twelve locations in these states. The drink is typically served in a tall glass and can be customized with various flavors, including vanilla, chocolate, coffee, strawberry, mint, cotton candy, orange, bubble gum, chocolate mint, and mocha.
Variations and Alternatives
While Newport Creamery has preserved the original Awful Awful recipe, Friendly’s has made several alterations to its Fribble over the years. Initially made with ice milk, it transitioned to soft-serve and eventually to hard ice cream. Friendly’s also offers a wider variety of flavors, including its signature “Fribble Royale” with extra toppings.
Related Topics
Other classic New England treats include the Boston cream pie, the whoopie pie, and the Maine blueberry muffin. These culinary delights share a common thread of being simple yet satisfying, embodying the region’s culinary traditions.
Conclusion
Awful Awful is a Rhode Island classic that has captured the hearts of New Englanders and beyond. Its unique flavor and intriguing name have made it a beloved treat, enjoyed by generations. Whether you prefer the original Awful Awful or the Fribble, there’s no denying the charm and deliciousness of this iconic milkshake.
Sources:
- Awful Awful | A Classic Recipe, A Modern Favorite – New England
- Newport Creamery’s Awful Awful is a RI classic. Here’s how it was named
- Awful Awful – Gastro Obscura
FAQs
What is Awful Awful?
Awful Awful is a classic New England milkshake-like drink made with ice milk, flavored syrup, and a touch of ice cream. It is known for its unique flavor combination and its amusing name.
Where did Awful Awful originate?
Awful Awful was created by Bond’s Ice Cream in New Jersey in the 1940s. The name “Awful Awful” is said to have originated from a customer’s remark about the drink being “awful big and awful good.”
How did Awful Awful become associated with Rhode Island?
In the 1950s, Bond’s Ice Cream granted licenses to two growing eateries, Friendly’s and Newport Creamery, to distribute Awful Awfuls. Newport Creamery eventually acquired the Awful Awful trademark in the 1970s and has since maintained the original recipe, making Awful Awfuls with ice milk, syrup, and a hint of ice cream.
What is the difference between Awful Awful and Fribble?
Awful Awful is the original name of the drink, while Fribble is the name used by Friendly’s after they expanded into New Jersey in the 1960s. Friendly’s has made several alterations to the Fribble over the years, including changing the base ingredient from ice milk to hard ice cream and offering a wider variety of flavors.
Where can I find Awful Awful?
Awful Awfuls are primarily found in Rhode Island and Massachusetts, with Newport Creamery having twelve locations in these states. You can also find Fribbles at Friendly’s restaurants in the region.
What are some popular Awful Awful flavors?
Awful Awfuls come in a variety of flavors, including vanilla, chocolate, coffee, strawberry, mint, cotton candy, orange, bubble gum, chocolate mint, and mocha. Newport Creamery also offers seasonal and limited-edition flavors.
Is Awful Awful still popular today?
Yes, Awful Awful remains a popular treat in New England. It is often enjoyed at local diners and ice cream parlors and has become a beloved part of the region’s culinary heritage.