What is Now and Later Candy? History, Flavors, and Fun Facts

Now and Later candy, a beloved American confection, has captured the hearts of candy enthusiasts for decades. With its chewy texture, vibrant colors, and long-lasting flavor, it has become a nostalgic treat that evokes memories of childhood and simpler times.

History of Now and Later

The origins of Now and Later candy can be traced back to 1962, when the Phoenix Candy Company, based in Brooklyn, New York, introduced this delectable treat to the world. The name “Now and Later” was chosen to convey the candy’s unique characteristic of providing immediate satisfaction while also offering a lingering flavor that lasts. In 1978, the Phoenix Candy Company was acquired by Beatrice Foods, which later merged with Leaf in 1983. The Hershey Company eventually acquired Leaf in 1996, and Now and Later candy became part of its vast portfolio of confectionery brands.

Description and Varieties

Now and Later candy is characterized by its chewy texture, which is achieved through a unique manufacturing process that involves cooking and shaping the candy mixture. The candy comes in a variety of vibrant colors, each representing a different fruit flavor. The original fruit flavors include apple, banana, cherry, grape, and strawberry. Over the years, the brand has expanded its offerings to include newer variations such as tropical punch, watermelon, and wild berry.

Ingredients and Manufacturing Process

The primary ingredients in Now and Later candy include corn syrup, sugar, palm oil, and natural and artificial flavors. The manufacturing process begins with cooking the corn syrup and sugar to create a thick mixture. Palm oil is then added to provide the candy with its chewy texture. The mixture is then flavored and colored before being poured into molds and shaped into the familiar square pieces.

Popularity and Cultural Impact

Now and Later candy has gained immense popularity among people of all ages, particularly those who grew up in the 1970s and 1980s. Its nostalgic appeal has made it a favorite among adults who seek a taste of their childhood. The candy has also made appearances in popular culture, including references in movies, TV shows, and music videos.

Similar Candies or Alternatives

There are several candies that share similarities with Now and Later in terms of taste or texture. Some popular alternatives include Starburst, Mamba, and Taffy. For those seeking vegan or allergen-free options, there are specialized candies available that cater to these dietary preferences.

Availability and Purchasing

Now and Later candy is widely available in grocery stores, convenience stores, and online retailers. It is typically sold in individual packages or larger bags, catering to various consumption needs. The price ranges vary depending on the package size and the specific retailer.

Reviews and Reactions

Now and Later candy has received positive feedback from consumers who appreciate its chewy texture, long-lasting flavor, and variety of fruit options. Many reviewers have expressed nostalgic sentiments, recalling fond memories associated with the candy. However, some individuals have noted that the candy can be too chewy or sweet for their preference.

Fun Facts and Trivia

  • The name “Now and Later” was chosen to reflect the candy’s dual nature of providing immediate satisfaction while also offering a lingering flavor.
  • Now and Later candy was originally sold in a variety of candy-and-a-toy products, appealing to children who enjoyed both sweets and toys.
  • The candy’s popularity has led to the creation of merchandise such as t-shirts, hats, and even phone cases featuring the Now and Later logo.

Conclusion

Now and Later candy has stood the test of time, becoming a beloved confection that evokes nostalgia and brings joy to candy lovers of all ages. Its chewy texture, vibrant colors, and long-lasting flavor have made it a staple in the candy aisle and a cherished treat that continues to delight generations.

Sources

FAQs

What is Now and Later candy?

Now and Later candy is a chewy, fruit-flavored taffy-like candy manufactured by Ferrara Candy Company. It is known for its long-lasting flavor and vibrant colors.

What is the history of Now and Later candy?

Now and Later candy was first introduced in 1962 by the Phoenix Candy Company in Brooklyn, New York. The name “Now and Later” was chosen to convey the candy’s unique characteristic of providing immediate satisfaction while also offering a lingering flavor. Over the years, the brand has undergone several ownership changes, but it remains a popular candy enjoyed by people of all ages.

What are the different flavors of Now and Later candy?

Now and Later candy comes in a variety of fruit flavors, including apple, banana, cherry, grape, strawberry, tropical punch, watermelon, and wild berry. The brand also offers limited-edition flavors from time to time.

What are the ingredients in Now and Later candy?

The primary ingredients in Now and Later candy include corn syrup, sugar, palm oil, and natural and artificial flavors. The specific ingredients may vary depending on the flavor of the candy.

Where can I buy Now and Later candy?

Now and Later candy is widely available in grocery stores, convenience stores, and online retailers. It is typically sold in individual packages or larger bags.

What are some similar candies to Now and Later?

Some candies that share similarities with Now and Later in terms of taste or texture include Starburst, Mamba, and Taffy. There are also vegan and allergen-free candies available for those with dietary restrictions.

What is the nutritional information for Now and Later candy?

The nutritional information for Now and Later candy varies depending on the flavor and size of the serving. However, a typical serving of Now and Later candy contains approximately 150 calories, 30 grams of sugar, and 1 gram of fat.

Are there any fun facts or trivia about Now and Later candy?

Yes, here are some fun facts about Now and Later candy:

  • The name “Now and Later” was chosen to reflect the candy’s dual nature of providing immediate satisfaction while also offering a lingering flavor.
  • Now and Later candy was originally sold in a variety of candy-and-a-toy products, appealing to children who enjoyed both sweets and toys.
  • The candy’s popularity has led to the creation of merchandise such as t-shirts, hats, and even phone cases featuring the Now and Later logo.

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