What is Now and Later Candy? A Chewy Treat with a Lasting Impression

Now and Later candy is a beloved brand of fruit-flavored taffy candy known for its unique chewy texture and long-lasting flavor. It has been a staple in candy aisles and a favorite among consumers for decades. This article delves into the history, description, and cultural impact of Now and Later candy, providing insights into its popularity and appeal.

History of Now and Later Candy:

Now and Later candy was created in Brooklyn, New York, in 1962 by The Phoenix Candy Company. The name “Now and Later” was chosen to suggest that consumers would enjoy the candy immediately and crave more later. The candy’s chewy texture and long-lasting flavor quickly gained popularity, making it a favorite among candy enthusiasts.

Description and Flavors:

Now and Later candy is typically formed into square-shaped pieces and individually wrapped in colorful paper. It has a chewy texture that softens in the mouth, releasing a burst of fruity flavor. The candy is available in a variety of flavors, including cherry, strawberry, apple, grape, and tropical punch. Limited-edition and specialty flavors are also occasionally released, adding variety to the candy’s offerings.

Ingredients:

The main ingredients used in Now and Later candy include corn syrup, sugar, palm oil, and natural and artificial flavors. It is important to note that the candy contains allergens such as soy and coconut oil. Consumers with specific allergies should carefully read the ingredient list before consuming Now and Later candy.

Popularity and Cultural Impact:

Now and Later candy has gained immense popularity among consumers of all ages. Its unique chewy texture and long-lasting flavor have made it a favorite snack and a staple in candy assortments. The candy has also made appearances in popular culture, including movies, TV shows, and music, further solidifying its iconic status.

Fun Facts:

Now and Later candy has several interesting facts associated with it. Initially, the candy was marketed with the tagline “The candy you eat now…and later.” The Phoenix Candy Company also sold several candy-and-a-toy products, which included Now and Later candy paired with small toys. These products were popular among children and contributed to the candy’s overall appeal.

Availability and Purchasing:

Now and Later candy is widely available at convenience stores, supermarkets, and online retailers. Consumers can easily find the candy in its various flavors and packaging options. The candy’s accessibility and affordability have contributed to its widespread popularity.

Reviews and Reactions:

Now and Later candy has received positive reviews and reactions from consumers. Many appreciate its chewy texture, long-lasting flavor, and variety of flavors. The candy’s nostalgic appeal and association with childhood memories also contribute to its positive reception among consumers.

Recipe Ideas:

Now and Later candy can be enjoyed on its own or incorporated into various culinary creations. Some popular recipe ideas include using the candy as a topping for ice cream, milkshakes, and yogurt parfaits. It can also be used as an ingredient in baked goods, such as cookies, brownies, and muffins, adding a chewy texture and fruity flavor to the treats.

Frequently Asked Questions (FAQs):

Q: Is Now and Later candy vegan?

A: No, Now and Later candy is not vegan as it contains ingredients derived from animal sources, such as gelatin.

Q: Are there sugar-free options for Now and Later candy?

A: Currently, there are no sugar-free options available for Now and Later candy.

Q: What is the shelf life of Now and Later candy?

A: The shelf life of Now and Later candy typically ranges from 12 to 18 months when stored in a cool and dry place.

Conclusion

Now and Later candy has established itself as a beloved and iconic treat, captivating consumers with its chewy texture, long-lasting flavor, and variety of fruity options. Its popularity has transcended generations, making it a nostalgic favorite and a staple in candy assortments. Whether enjoyed on its own or incorporated into creative culinary creations, Now and Later candy continues to bring joy and satisfaction to candy enthusiasts worldwide.

References

  1. Now and Later – Wikipedia
  2. Now and Later Candy | Long Lasting Chew
  3. Now & Later – OldTimeCandy.com

FAQs

What is Now and Later candy?

Now and Later candy is a popular brand of fruit-flavored taffy candy known for its unique chewy texture and long-lasting flavor. It is typically formed into square-shaped pieces and individually wrapped in colorful paper.

Who created Now and Later candy?

Now and Later candy was created by The Phoenix Candy Company in Brooklyn, New York, in 1962.

What flavors of Now and Later candy are available?

Now and Later candy is available in a variety of flavors, including cherry, strawberry, apple, grape, tropical punch, and watermelon. Limited-edition and specialty flavors are also occasionally released.

Is Now and Later candy vegan?

No, Now and Later candy is not vegan as it contains ingredients derived from animal sources, such as gelatin.

Are there sugar-free options for Now and Later candy?

Currently, there are no sugar-free options available for Now and Later candy.

What is the shelf life of Now and Later candy?

The shelf life of Now and Later candy typically ranges from 12 to 18 months when stored in a cool and dry place.

Where can I buy Now and Later candy?

Now and Later candy is widely available at convenience stores, supermarkets, and online retailers.

How can I use Now and Later candy in recipes?

Now and Later candy can be enjoyed on its own or incorporated into various culinary creations. Some popular recipe ideas include using the candy as a topping for ice cream, milkshakes, and yogurt parfaits. It can also be used as an ingredient in baked goods, such as cookies, brownies, and muffins.

What is the nutritional information for Now and Later candy?

The nutritional information for Now and Later candy varies depending on the flavor. However, a typical serving of Now and Later candy (5 pieces) contains approximately 150 calories, 30 grams of sugar, and 1 gram of fat.

Are there any allergens in Now and Later candy?

Yes, Now and Later candy contains allergens such as soy and coconut oil. Consumers with specific allergies should carefully read the ingredient list before consuming Now and Later candy.