Contents
aspirational adults
| Product Category | Carbonated Soft Drinks , Low & No Calorie |
|---|---|
| Brand Positioning | For aspirational adults, Diet Coke® is the smart solution that helps keep them at the top of their game. |
| Target Audiences | Adults |
| Features and Benefits | No sugar, no calories; bubbles/effervescence; adult cola taste. |
Who is Coke Zero targeted?
males
Coke Zero gives guys permission to be guys, leaving them to enjoy everything. Real Coca-Cola® Taste with Zero Calories; targeting young, cross-cultural males.
How is Diet Coke marketed?
Diet Coke has used several pricing strategies for its brand. It has used skimming pricing policy at the beginning to launch its products and later switched it to competitive pricing policy when similar products became available in the market from its rival companies.
What is the target market for soda?
Children, adolescents, and young adults in particular are an exciting target group for the beverage industry. Beverage brands benefit from establishing a bond early on, since preferences are developed at a young age and often preserved into adulthood, where they become consumption habits.
What are the benefits of Diet Coke?
Diet sodas can offer a calorie-free beverage that can help with weight control. Diet sodas can also potentially benefit individuals who suffer from diabetes and who need to control their blood sugar levels, because they don’t raise the blood sugar levels.
How does Coca-Cola segment the market?
TARGETED MARKETING. Coca-Cola takes every customer as a target, however its segmentation is mainly based on “age, family size and income.” The perfect segmentation was a main factor for Coca-Cola’s success.
What role has advertising played in introducing Diet Coke?
The major thrust of the Diet Coke ad campaign has been to convince consumers that they don’t have to be weight conscious to drink Diet Coke. Already, men buy more than a third of all diet drinks, and that percentage has been growing rapidly.
What sells more regular or Diet Coke?
Diet Coke sales have overtaken classic Coca-Cola with sales figures showing that the low-sugar variant’s rebrand has had an impact, although the company still faces the challenge of returning to long-term growth.
What type of Coke sells the most?
The 4 Most Important Products for Coca Cola
- Coca Cola – represents 26% of the company’s stock value. This is the flagship brand of the company, sold in virtually all countries across the globe. …
- Diet Coke – 17% …
- Coke Zero, Sprite Zero, Barq’s & Others – 14% …
- Powerade & Other Brands – 14%