Arrowhead water, a prominent bottled water brand in the Western United States, has been a topic of discussion regarding its ownership and connection to Nestle. This article delves into the background of Arrowhead water, the history of Nestle, the current ownership status of Arrowhead water, and the relationship between these two entities.
Background of Arrowhead Water
Arrowhead water, established in 1909, is a bottled water brand originating from the San Bernardino Mountains in California. It has a long history of providing natural spring water to consumers in the Western United States. The brand’s name derives from a natural arrowhead-shaped mark found in the mountains near its source.
Nestle
Nestle, a multinational food and beverage corporation, has a vast portfolio of brands and products worldwide. The company is known for its diverse offerings, including food, beverages, confectionery, and pet care products. Nestle has a significant presence in the bottled water industry, with several popular brands under its umbrella.
Ownership of Arrowhead Water
In 1987, Nestle acquired Arrowhead water, expanding its portfolio of water brands. This acquisition allowed Nestle to strengthen its position in the bottled water market in the Western United States. However, in 2021, Nestle sold its North American bottled water operations, including Arrowhead water, to One Rock Capital Partners LLC and Metropoulos & Co. This transaction resulted in the formation of a new entity called BlueTriton Brands, which currently owns and operates Arrowhead water.
Relationship Between Nestle and Arrowhead Water
Following the sale of its North American bottled water operations, Nestle no longer has direct ownership of Arrowhead water. However, the two entities maintain a business relationship through licensing agreements and distribution channels. Arrowhead water continues to be available in Nestle’s distribution network, and Nestle may still be involved in certain aspects of the brand’s marketing and promotion.
Nestle’s Water Brands
Nestle owns and markets several other water brands, including Poland Spring, Pure Life, and Zephyrhills. These brands cater to different consumer preferences and market segments. While Arrowhead water is primarily available in the Western United States, Nestle’s other water brands have a broader distribution across the country and internationally.
Importance and Benefits of Arrowhead Water
Arrowhead water is known for its natural spring water source in the San Bernardino Mountains. The water is sourced from underground aquifers and undergoes filtration and purification processes to ensure its quality and safety. Arrowhead water is marketed as a refreshing and healthy beverage option, emphasizing its natural mineral content and purity.
Conclusion
Arrowhead water, once owned by Nestle, is now under the ownership of BlueTriton Brands. The brand maintains a relationship with Nestle through licensing agreements and distribution channels. Arrowhead water is known for its natural spring water source and is marketed as a refreshing and healthy beverage option. Despite the change in ownership, Arrowhead water continues to be a popular choice among consumers in the Western United States.
References:
- Food & Wine: Arrowhead Spring Water: The Fight Over Its Controversial Source
- Spectrum News 1: The Fight Over the Source of Arrowhead Bottled Water
- Wikipedia: Arrowhead Water
FAQs
Who currently owns Arrowhead water?
Arrowhead water is currently owned by BlueTriton Brands, a company formed after Nestle sold its North American bottled water operations in 2021.
Did Nestle ever own Arrowhead water?
Yes, Nestle acquired Arrowhead water in 1987 and owned it until 2021.
Why did Nestle sell Arrowhead water?
Nestle sold its North American bottled water operations, including Arrowhead water, as part of a broader strategy to focus on its core food and beverage businesses.
Does Nestle still have any involvement with Arrowhead water?
Nestle may still be involved in certain aspects of Arrowhead water’s marketing and promotion through licensing agreements and distribution channels. However, the brand is primarily managed and operated by BlueTriton Brands.
Where is Arrowhead water sourced from?
Arrowhead water is sourced from natural spring water in the San Bernardino Mountains in California. The water is filtered and purified to ensure its quality and safety.
Is Arrowhead water considered a healthy beverage option?
Arrowhead water is marketed as a refreshing and healthy beverage option due to its natural mineral content and purity. It is a good source of hydration and can contribute to daily water intake.